Story

Start of a new era

NoHo Partners emerged in 2018 when our predecessor Restamax was amidst great changes. At the time, the company expanded to the international market in Denmark and also integrated with Royal Ravintolat. It became necessary to define a new identity and name for us that better communicated our key strengths as well as our future goals and opportunities.

Our new name is based on the words ‘Nordic Hospitality Partners’, which effectively crystallises the core of our operations. Nordic refers to Nordic quality and our future growth in Northern Europe, where we seek market leadership. Our tried and true restaurant concepts from one geographic area can be easily exported to other markets as well.

We see many opportunities outside conventional restaurant operations, such as large events and new digital sales channels. Digitalisation enables us to provide more comprehensive experiences. This is reflected in Hospitality.

Partners emphasises our key competitive advantage, the partner model, which helps us strengthen owners’ commitment as well as create meaningful brands for our customers, leading to lasting and profitable customer relationships. As a large operator, we are able to implement the ambitious ideas of restaurateurs and introduce innovative new services.

The operating environment of the field favours us. Eating out is a growing trend, and people spend more on it than before. The customer is where it all begins: we are strongly involved in their life, both day-to-day and special occasions. This is our strong point, now and in the future.

Our subsidiary, Smile Henkilöstöpalvelut, is one of Finland’s largest labour hire companies. It supplies labour to Group restaurants as well as many other sectors ranging from health care to industry.