Strategic focus on profitable growth

Strategy for the 2019–2021 strategy period:

New profit guidance (as of 18 December 2019):

Due to the labour hire business transaction and the outlook of the restaurant business during the rest of the year, NoHo Partners Group achieves an estimated turnover of MEUR 270 and an EBIT margin of 11 per cent. The turnover of the restaurant business (comparable continuing operations) is an estimated MEUR 270 million and the EBIT margin 6.5 per cent.

In the Group’s restaurant business, the long-term guidance remains unchanged: the goal is to achieve a turnover of approximately MEUR 350 and an EBIT margin of approximately 8 per cent by the end of 2021. The Group will update the estimate for the financial period on an annual basis in conjunction with the publication of the result for the fourth quarter.

The key aims of the Group’s new strategy are profitable growth in Finnish growth centres and large events organically, through new establishments and corporate acquisitions as well as digitally, and international expansion to the Northern European market using the partner model. The Group will endeavour to increase dividend payments every year.


The vision is to be the most significant restaurant company in Northern Europe, which has also partly dictated Restamax’s need to reinvent its identity.


To develop interesting new restaurants and concepts for all target groups.


Our operations and decisions are steered by our entrepreneurial approach, profitable growth, quickness, courage and passion.

The roots of NoHo Partners extend all the way back to 1990. Read our history here!