Strategy

We are one of the leading restaurant groups in the Nordics, and the creative innovator of the Northern European restaurant market. We want to be involved in all stages of the restaurant experience.

Our aim is to provide meaningful experiences for an increasing number of customers

NoHo Partners has three strong business areas in Finland: Restaurants, Entertainment venues and Event venues. We also operate internationally in Norway and Denmark. Our significant investment, Better Burger Society, operates with the Friends&Brgrs brand in Finland and the Holy Cow! brand in Switzerland.

Our diverse restaurant portfolio brings stability and resilience to our business. Our aim during the strategy period 2025–2027 is to continue our strong and profitable growth in Finland. In addition, we want to strengthen our market position in Norway and Denmark together with competent partners, and also invest in other international companies that offer synergies within the restaurant industry.

The customer is where it all begins: we are strongly involved in their life, both day-to-day and special occasions. This is our strong point, now and in the future.

Profitable growth in Finnish restaurant and entertainment market

Aiming for a turnover of MEUR 350 by 2027

During the strategy period 2025–2027 the Group aims in Finnish operations to achieve a turnover of approx. MEUR 350 and to maintain the current good level of EBIT margin.

Active investor in international restaurant market

Why?

Cooperation with the competent investor partners, such as private equity investors and other large restaurant operators, accelerates international growth, provides local expertise, and balances risks
Our previous experience endorses success – we are an active owner, bringing synergy benefits based on our operating model and industry expertise
Investment activities create shareholder value, which materialise in exits

How?

In our investment activities, we aim to grow our restaurant business primarily in the current markets, while also being interested in synergistic businesses that support our operations
- Our goal is to build, expand, and develop various concepts and business entities in which our ownership may vary. Once the value creation work is complete, we may exit these investments.
- Expansion into a new country requires either a sufficiently large one-time investment to gain a meaningful market position, or the expansion must take place through an existing brand.
Better Burger Society, which operates in growing European premium burger market, separated from NoHo Partners group on 1 April 2025, and is now a significant investment for our company, which we will develop as active owners.
We hold the majority share of our restaurant operations in Norway and Denmark, and are seeking suitable local partners to expand our portfolio.
We hold the majority share of Camping, an originally Norwegian chain combining mini golf, bar and nightclub. Since acquisition, we have scaled the concept from three locations in Norway to an international chain with 11 restaurants across four countries.
Our majority ownership in the Danish packaging material supplier Triple Trading is an example of a synergistic investment that supports the Group’s core business.