NoHo Partners’ vision is to be the leading restaurant operator in Northern Europe. Northern Europe is an attractive market of EUR 100 billion, with active and constantly increasing consumption of restaurant services. The average profitability level in the restaurant industry in Finland is around 1–3 percent, whereas NoHo Partners’ profitability is at an excellent level of approximately 10 percent. 

The business outlook for the tourism and restaurant sector has been challenging in recent years. The gradual recovery that began with easing inflation and declining interest rates has proceeded at a slow pace, and no significant rebound is expected for the rest of the year. Market demand is likely to remain modest also through the first half of 2026. The company continues to take active measures to prepare for potentially rapid changes in the market situation by actively monitoring operational efficiency and pricing, using centralised procurement agreements and engaging in regular dialogue with suppliers and other partners. In the long term, the restaurant market is expected to develop positively, and the growth is expected to continue.

Seasonality

In a normal operating environment, most of the profits in the restaurant business are made during second half of the year due to the seasonality of the business. The demand for restaurant services is according to company’s evaluation less susceptible to cyclical fluctuations compared to other service and retail industries. The group’s size and versatile portfolio protect it from the strongest fluctuations.