History

Timo Laine and Mikko Aartio establish a joint venture, Mr. Max Oy, which will engage in the restaurant business. At the early stages, the focus of the business is on pubs and nightclubs.

Restamax Oy is established, and company’s operations are expanded into the food restaurant business.

The operations are expanded through corporate transactions, and the company focuses increasingly on pubs and nightclubs.

Restamax carries out a targeted share issue, as a result of which the company’s ownership base expands.

The change of Restamax into a publicly listed company is registered in the Trade Register on 20 September 2013.

A significant step in the history of the company is taken at the end of the year, when Restamax Plc becomes the first company in the restaurant industry to be listed on the Helsinki Stock Exchange.

At the beginning of the year, Restamax Plc purchases Rengasravintolat Group, transferring 16 restaurants in Helsinki, Tampere, Jyväskylä and Pori into the company’s ownership.

During the same year, Restamax supplements its restaurant portfolio with new restaurants and nightclubs, strengthens its position in its market areas and expands its operations into the new geographical areas of Oulu and the northern tourist centres of Ruka and Pyhä.

In August, the staff leasing business becomes part of the Restamax Group.

The restaurant business is expanded to Hanko and the staff leasing business diversifies into medical and healthcare services.

The company has 120 restaurants in Finland, and the restaurant business is expanded to Levi. The same year, the staff leasing business is also strengthened in different sectors.

The company increases its number of restaurants to more than 130 and expands its restaurant business to new market areas in Vaasa and Rovaniemi.

The staff leasing business grows into one of the leading players in the sector. Its market position is strengthened, particularly in the fields of industry, construction and restaurants.

Restamax Plc achieves its long-term strategic goals and exceeds the MEUR 180 turnover target set for 2018 already during 2017.

Restamax Plc publishes new long-term goals and strategy, according to which the Group is seeking a turnover of approximately MEUR 400 by the end of 2020.

The company announces its intention to evaluate the listing of the staff leasing business comprised of subsidiary Smile Henkilöstöpalvelut Oy and its subgroup on the Nasdaq Helsinki Ltd Stock Exchange.

The company’s restaurant operations expand to Denmark, bringing the popular Cock’s & Cows and The Bird brands into its portfolio.

Restamax Plc acquires the entire share capital of Royal Ravintolat, and the company’s name is changed to NoHo Partners Plc.

NoHo Partners expands its operations to Norway and divests its staff leasing business. The company becomes the largest owner of Eezy Oyj, a pioneer in the personnel services industry, with a holding of approx. 30 percent.

NoHo Partners acquires Friends & Brgrs, a company specialized in premium burgers.

On March 5, 2020, the company announces its result for the record year 2019. One week later, the corona pandemic strikes: the company issues a profit warning and immediately begins co-operation negotiations concerning all its personnel in Finland. Due to the restrictions imposed by the Finnish government, the group’s business operations come to a near standstill.

The group publishes its targets for the strategy period 2022–2024. The company aims to achieve turnover of approximately MEUR 400 and an EBIT margin of approximately 10 per cent by the end of 2024.

 
The last restrictions related to the corona pandemic are lifted in February.

Nokia Arena, for which NoHo Partners provides restaurant services, is opened in Tampere.

NoHo Partners and Intera Partners establish Better Burger Society. The first acquisition of Better Burger Society is the Swiss premium burger chain Holy Cow!. At the same time, NoHo Partners contributes its ownership in Friends & Brgrs to Better Burger Society.

NoHo Partners becomes the market leader in the Helsinki entertainment and nightclub market through strategic acquisition.

NoHo Partners is selected as the main restaurant operator for the Helsinki Expo and Convention Centre.

The company announces that it will achieve the targets defined for its strategy period ending in 2024 ahead of schedule.

NoHo Partners divests its ownership in Eezy Plc.

The company publishes new long-term targets and strategy according to which the group aims to reach turnover of approx. MEUR 400 from its Finnish operations by the end of 2027. In its international operations, the company focuses on being an active investor in international restaurant market.

The company acquires a majority stake in H5 Ravintolat Oy, which includes eight restaurants in Tampere.

Better Burger Society separates from NoHo Partners group, with NoHo Partners remaining the largest shareholder. The arrangement supports NoHo Partners’ strategy, according to which the company focuses on active investment activities in its international business.

Following the separation of Better Burger Society, NoHo Partners revises the long-term financial targets of its Finnish business. The group aims in Finnish operations to achieve a turnover of approx. MEUR 350 during the strategy period.

NoHo Partners acquires the Danish restaurant chain Halifax Burgers.

In September, NoHo acquired a 75% majority stake in the smoothie and juice bar chain Jungle Juice Bar, which operates 41 units across Finland.