Nordic Hospitality Partners

About 200 restaurants in Finland and Denmark

Unforgettable experiences for everyday life and celebration around the clock

Almost 30 years' experience in restaurant business

Strongly growing and increasingly international restaurant pioneer

NoHo Partners Plc is a Finnish restaurant group behind some 200 restaurants, bars, pubs, nightclubs and entertainment centres. The name derives from the words ‘Nordic Hospitality Partners’, which communicate the key goals, opportunities and strengths of the Group.

Nordic emphasises the Group’s future growth market, Northern Europe, as well as Nordic quality, which is appreciated and attractive worldwide. Hospitality reflects NoHo Partners’ desire to expand beyond conventional restaurant operations, for example to large spectator events and new digital sales channels. Partners, or the partner model, is the cornerstone of the Group’s operations and its key competitive advantage. NoHo Partners wants to be an interesting partner for passionate professionals.

The Group has a significant foothold in Finland as well as restaurant operations in Denmark and, in the future, other parts of Northern Europe. It is the vision of NoHo Partners to achieve a turnover of over MEUR 600 by 2021 and to be the most significant restaurant company in Northern Europe .

The Group’s subsidiary Smile Henkilöstöpalvelut Oyj is one of the largest staffing services companies in Finland. It supplies labour to NoHo Partners restaurants as well as many other sectors ranging from health care to construction.

The predecessors of NoHo Partners were Restamax Plc and Royal Ravintolat. The Group started operating under the name of NoHo Partners Plc in December 2018.

NoHo Partners Plc Interim Report 2018

NoHo Partners in brief

Turnover (2017) 185.9 MEUR
Employees 4000
Restaurants overall 200
Established in 1996
Listed on the stock exchange in 2013

Media release Posted on


Restamax becomes NoHo Partners – New initiatives in Northern Europe and target turnover of over MEUR 600

Restamax Plc is changing its name to NoHo Partners Plc. ‘NoHo Partners’ comes from the words ‘Nordic Hospitality Partners’, which better communicates the company’s strengths and identity. The company has also updated its strategy and medium-term goals, and is aiming for a turnover of over MEUR 600 by the end of 2021.

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Managers' transactions


The roots of NoHo Partners extend all the way back to 1990. Read our history here!